There has always been a buzz around Search Engine Optimization (SEO) and while algorithms are constantly changing, certain fundamental principles remain the same.
At the risk of sounding over simplistic, I have put together a list of techniques that will definitely improve your search rankings without risking a Google penalty.
- Remove anything that slows down your site.
Have you ever sat waiting for a website to load? It sucks, and search engines don't rank slow-loading websites high for obvious reasons. It presents a bad user experience which is counter to the goals of search engine results.
- Add relevant keyword(s) in Title Tag.
Your title tag remains an important on-page SEO technique. This may seem to be a common sense thing to do, but I still stumble upon websites with titles like "Homepage" or "Welcome".
- Page copy
Content with more words is more preferable by the search algorithm compared to shorter, superficial articles.
- Mobile friendly website.
Having a mobile friendly (or responsive) website gives a web visitor a good user experience and search engines recognize this in their ranking factor.
- Historical page updates.
How often do you update your website? Daily, monthly, yearly? The frequency with which you update your web page counts.
- Keyword in header tags (H1 - H6).
Having your keyword appear in header and subheaders gives context to pages and may contribute to higher search rankings.
- Outbound link quality.
Be judicious in adding links to your website. Adding relevant quality outbound links to you website helps send trust signals to search engines.
- Internal page linking.
Linking to other pages withing your website indicates its importance relative to other pages on the site, and helps with search engine optimization.
Having backlinks from relevant quality websites is an SEO staple and helps your website to rank higher in search results.
- SSL Certificate.
Secure your website. Google has confirmed that the use SSL Certificate (HTTPS) is a ranking signal.
Need to improve your search rankings?
That's what we do! Let's get started.Contact Us