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Monthly Archive for: ‘February, 2017’

  • Logo Mockup

    Logo Designing: Working in the abstract

    Whenever I am consulted to design a logo, anxiety follows and my thoughts are left running wild. Even without a full design brief or research on the niche within which the project falls, my mind gets fully engaged. I recently was asked to provide a …

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  • web design features

    6 features that your website must have to be effective

    Before you set about developing a website, it must be clear what your objective is and how it will be measured, and who is your target market. People use the internet for different purposes, and this should be understood as well. Armed with that knowledge, …

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  • brand recognition

    Is your brand recognizable

    Whenever I venture to the beach for my routine walk, I leave between 8000 and 10,000 footprints in the sand. Except when the water erases them, I have essentially left my brand behind, or more correctly, the brand of the sneakers that I wear. I …

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