A responsive website is one that has been crafted to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of re-sizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
While smart phones were in use for a long time, most companies that wanted to cater their website to that medium, had to have a separate mobile site that had to be maintained separately (i.e. every little change had to be made in two places – your normal website and your mobile website).
With the release of browser and mobile support for responsive website design, companies can have one website design that changes based on the device a visitor is using for a better user experience.
Since more people than ever use their smart phone to browse the Internet, it would be wise to ensure that your website is responsive.
Google and other search engines use website responsiveness as one of many algorithms to determine search rankings. This is a very important factor if you want customers to find your website in a relevant search.
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