A good graphic design process is structured around ensuring that the client gets the highest quality solution and service appropriate to their business, marketing or communication problem.
There are four major steps involved in graphic design:
The briefing stage may consist of either or both of the following:
- Initial informal discussions between you, the client, and I – covering project objectives, timing and budget.
- Formal meetings to discuss your project in detail and clarify any technical issues including budget, timetable and corporate identity guidelines.
- I review the brief, background material and identity standards to ensure I understand the project context and your corporate requirements.
- I develop the draft concepts and preliminary designs and select the most appropriate options for further development.
- I present visual solutions and explains design decisions.
- I work with you to evaluate the visual presentation against the brief.
- Following your review and feedback, I amend the material as required and, if necessary, present you with new design/s.
- I prepare the artwork files and provide a proof (email or hardcopy).
- You either approve the artwork by signing the proof, or mark-up changes you'd like to make.
- A further proof is provided if required.
- Any "author's corrections�? (client requested changes to content already provided may include additional charges: see quote conditions provided with quote).
- The artwork is forwarded to the print bureau.