You are bursting with excitement about a new advertising campaign. You can't wait to jump right in and engage a graphic design. But wait! Consider these tips before you do anything:
- Let us do the creative part. Graphic Designers have access to a large pool of resources, training and experience.
- You should thoroughly communicate your needs to us at the briefing stage. It is recommended that you provide information about:
- Your organization's practices and values.
- Corporate identity requirements.
- Existing communication material which you think reflects your organization's practices and values.
- Objectives of communication material.
- Words to describe the desired "look" and "feel" such as "contemporary" and "innovative".
- Emotional response you would like to achieve from the audience such as "excited," "proud," or "scared".
- Target audience.
- You should include specific briefing information about your design project including:
- Logos, symbols, trademarks.
- How text and photographs will be provided, if needed.
- How graphs and any other graphical elements will be provided and used, if required.
- How many design concepts will be needed.
- Production specifications (for example, number of pages, quantity, paper quality/stock, size, preferred binding) if known.
- Any special finishes (embossing, foiling, die-cuts). We can provide specialist advice on specifications and finishes.
- Proposed production schedule.
- Packaging requirements.
- Printing preferences.
- Delivery requirements including contact/s and address/es, electronic file formatting (if relevant).
- Timeframes for concept presentation and approvals.
- Delivery deadline.
- Allow enough time for the design process
- Often people are tempted to 'crunch' the time allowed for graphic design. To maximize your design investment, it is suggested that you allow substantial time for the design process. The focus should be on ensuring the text, design and artwork is correct. If you face strict time constraints, please discuss appropriate solutions with our designer. Graphic Designers can provide you with some options that won't compromise the value of your communication project.
- Try not to let personal taste affect your opinion of a design. Consider whether the design will reach your target audience and whether it will achieve the intended result.
- Criticisms or design suggestions should be specified as clearly as possible.
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